Institution: Tyler School of Art & Architecture, Temple University
Art Director: Courtney Spencer
Milk tea is a drink enjoyed all over the world, but especially by Asian students. Go Tea is a company with a mission to bring their product to customers who love milk tea, as well as those who aren’t familiar with it. Our brand values are convenience, enjoyment, and fun. Customers can order drinks through the Go Tea app, so they do not have to wait in long lines in the store. Go Tea is committed to providing the most convenient experience to customers, and the prices are also suitable for students' budgets. With a rotating menu of flavors, customers can pick their favorites and enjoy them.
Brand colors were chosen to represent the energy and dynamism of Go Tea. Illustrations were inspired by images of busy cities and vibrant streets of the US and Vietnam.