Institution: Tyler School of Art & Architecture, Temple University
Art Director: Abby Guido
Yoku makes delicious and organic yogurt with a variety of fresh and natural fruit flavors. The packaging was designed with simple geometric shapes and vibrant colors showcasing the various flavors and helping the product stand out on store shelves. A particularly innovative aspect of Yoku’s packaging is that the bottle can be reused and refilled. Additionally, the spoon was designed to attach to the cap and is adjustable, making it easier for customers to enjoy their yogurt.